Canva becomes Australia’s largest privately owned technology company

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Published on June 23, 2020 at 1:30 pmBy Arthur Vera
canva© Presse-citron.net, Newsletter 🍋

In the space of 8 years, Canva has established itself as a go-to service for many businesses and individuals.

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Today, even if you don’t know how to use the many software packages offered by Adobe or Affinity, you no longer have any excuses for creating a successful visual identity, thanks in particular to a service that is gaining in importance: Canva.

The Australian startup specialising in assisted graphic design has just completed a new $60 million round of financing, doubling its value from $3.2 billion. With this, Canva has become Australia’s largest private technology company.

For the record, Canva was founded in 2012 by Melanie Perkins, Clifford Obrecht and Cameron Adams and launched worldwide in 2013. Canva allows you to create your own banners, logos, and other visuals for social networks without going through complex software. Canva’s success is due to its freemium model, which allows you to access many features for free and some much more powerful ones for a fee.

Today, in addition to offering its services to individuals, Canva works with many large companies such as Hubspot Inc, Warner Music Group Corp, Skyscanner Ltd and American Airlines Group Inc.

What does the future hold for Canva?

Clifford Obrecht explains that Canva currently has 1.5 million paying subscribers worldwide. Building on new technologies such as Figma, Canva plans to expand functionality by allowing users to collaborate on work in real time.

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Now you can have hundreds of people working at the same time,” says Obrecht. Especially since Canva was quick to respond to the COVID-19 pandemic by offering a brainstorming tool that Obrecht says “kind of replaces having everyone stand around a whiteboard and put sticky notes to come up with an idea. We’ve made a digital version of it. The simultaneous collaboration feature is taking off.

Now, over 30 million users use Canva every month, and the Sydney-based company continues to expand as it recently acquired image banks Pexels and Pixabay.

Published on June 23, 2020 at 1:30 pmBy Arthur Vera

canva© Presse-citron.net, Newsletter 🍋

 

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